Category vision video
For the longest time Red Bull was the rebel in the soda category where you as a retailer did not expect a transcendent category vision. But the category is under pressure and traditional sodas are losing terrain, while energy drinks, among other things, are growing. It is time for Red Bull to pick up the glove and with a good and solid vision share specific growth opportunities with retailers.
When Red Bull presents a category vision and a plan of action, that should naturally be done the Red Bull way. That is why we made a trade engagement video which indicated in a compelling manner how the soda category could start growing again.
In the video we combined several audiovisual techniques, among which an animation from the path to purchase in a 3D store.