Introduction campagne Clean Label
Oliehoorn saw it some time coming that the consumer demand for fair trade food was much more than a craze. That is why Oliehoorn has taken steps to continually produce in more sustainable and environmentally friendly ways.
When the foundation was durable enough Oliehoorn found the time favourable for the introduction of a new fair trade mayonnaise: Clean Label.
Because of previous success, Oliehoorn hired a Brainpower ChannelUp Team once more for the introduction, and that did not impose any harm. Seeing that we successfully managed to develop a “clean and mean” multichannel campaign once more together with the team of Oliehoorn.
Marco Agema of Friet van Piet, pioneer of a new generation of chips bakers, was one of the highlights of this campaign. Through a combination of old and new media (film, social, mailing, adverts, convention) Marco calls to fellow entrepreneurs, like him, to go for the 100% Clean Label of Oliehoorn. And Clean Label has successfully acquired a strong position in the meantime.