3D animation for the dairy category
The shopper marketers of FrieslandCampina received a considerable amount of insights from national and international research about how shoppers perceive the dairy category. During meetings with retailers, they wanted to stimulate and explain their vision in an impressive manner.
ChannelUp brought up the idea to develop a virtual shopping trip. The shopping trip would begin at the grocery list and from there on take the viewer through a realistic 3D reconstructed supermarket. The virtual shopping trip takes the viewer along the path to purchase while simultaneously highlighting various solutions from FrieslandCampina.
The virtual shopping trip finishes with the exiting of the supermarket, where it is shown which impact the in-store solutions have on the purchasing behaviour of the shoppers.