Trade Communication Program
How a strong brand makes the difference towards retail partners
Question: do you know how much your retail partners appreciate your organization? A good positioning and image of your ‘organization brand’ that overarches all your product brands, is indispensable for strong cooperation.
Let’s build a strategic and creative platform together that makes your trade communication more coherent, powerful and effective. It will connect all trade communication efforts and vehicles, from category vision presentation to trade advertising.
A Trade Communication Program will motivate trade partners during a longer period of time to collaborate with you. Step by step we’ll engage them with convincing communication and presentations, differentiated per key account, head quarter and entrepreneur.