Shopper Activation Toolkit
Make sure all agencies activate the campaign the right way
When you ask us to develop an international shopper activation concept, we will come up with great ideas. But great ideas are worth nothing without great execution. Most of the time, the execution of the activation will be rolled-out by a local agency. This asks for a toolkit that makes sure every agency activates the campaign in the right way.
We compose a Shopper Activation Toolkit that contains the big idea, the shopper communication strategy and the key visuals. We also create examples of the most important touchpoints along the path to purchase. In this way a consistent international shopper campaign can be built together with local agencies.