Shelf Segmentation & Navigation
Help shoppers find your product and buy more easily
Surprisingly enough, one of the main reasons why shoppers don’t buy a product they are looking for still is that they can’t find it in-store. While standing before a category it should always be very easy to pick the product the shopper needs. This prevents unnecessary loss of sales.
Putting shopper insights and shopping behaviour central, we create a clear segmentation of the category. With smart communication and often simple tools we help shoppers to navigate the shelves. This enables shoppers to find and pick the product they need in a split second.
Looking for insights on shopping decisions in your category? We closely work together with GfK/NORM.