Product Introduction Pack
Make your innovation a success on the shopfloor
When you introduce a new product, it’s important to create awareness via a marketing campaign. But does this campaign also drive consideration? And if it does, how do you turn consideration into trial? Here in-store communication plays an important role.
How can we make your new product relevant to shoppers during the path to purchase? How do we guide shoppers to the location in-store where they can find your innovation? And of course, how do we persuade them to buy it and try it? Our Product Introduction Pack is the solution. It offers smart shopper communication using all available touchpoints during the shopping trip. Of course the online shopper can’t be forgotten.