Shopper Based Packaging
Smart packaging solutions, which appeal shoppers
Shopper marketeers of brand organisations should be responsible for packaging. In the buying process, the packaging is the only touch point of which it is a certainty that shoppers will be confronted with it. A packaging should do more than ensuring brand image, brand recognition and product description.
Let’s have a look together how your packaging can meet shopper insights. Of course it’s not always possible to adjust your (international) packaging line. Except when a promotional packaging is created, such as adding duo-pack- or on-pack elements. How to make smart use of your insights and increase the probability that shoppers will take the product off the shelves? A question, where we certainly are able to help you with!