About ChannelUp

About

"Smart creativity to change shopper behaviour by all means"

About

The only way to make your brand or category grow is to attract more shoppers who buy more often and spend more. It’s about changing shopper behaviour. At what points of persuasion can we impact their decisions?

To unlock opportunities we need to really understand the omni-channel shoppers, consumers and retail environments. And of course understand how your brand is relevant in people’s lives.

On this we build powerful ideas and strong strategies that inspire target audiences to action. Every channel, every touchpoint must contribute to converting more shoppers into buyers.

Our key promises:

  • We help brands and categories grow by engaging and persuading shoppers to buy more (often).

  • We support brands and retailers to collaborate more closely, putting shoppers central.

  • We think through the channel, linking every relevant point of persuasion in the shopper journey.

  • We come up with powerful ideas and make them work in shopping environments.

We believe working closely together makes a big difference

We share a passion with you: we love brands and shopper marketing. We like to merge your knowledge and talents with ours in the creative process. This speeds up the process and sharpens the output.

Check our Brainpower Sessions

Based in The Netherlands, working globally

worldmap
Bacardi

Bacardi

Shopper Activation toolkits
FrieslandCampina Export

FrieslandCampina Export

Dutch Lady campagne
FrieslandCampina Export

FrieslandCampina Export

A Dutch Masterpiece
FrieslandCampina Export

FrieslandCampina Export

A Dutch Masterpiece
FrieslandCampina Export

FrieslandCampina Export

Frico Landkaas
FrieslandCampina Export

FrieslandCampina Export

Dutch Lady
Sanofi

Sanofi

Antinevralgic

Carrefour

Flower Council
Jacobs Douwe Egberts

Jacobs Douwe Egberts

Coffee History Movie

Harman/Kardon

Euronics
Mondelēz

Mondelēz

Carrefour
Johnson & Johnson

Johnson & Johnson

Toddler Kids Category concept

Harman/Kardon

MediaMarkt
Puig

Puig

Shopping Platforms Fragrances
FrieslandCampina Export

FrieslandCampina Export

Ahold Gouda Category
Sanofi

Sanofi

Workshop Shopping Platforms
nederland
Albert Heijn

Albert Heijn

Multi-brand activations
ECOstyle

ECOstyle

Do it ECOstyle
Heineken

Heineken

Heineken Extra Vers
BENU Apotheken

BENU Apotheken

Seasonal activations
Oliehoorn

Oliehoorn

Introduction campagne Clean Label
Bolletje

Bolletje

Growth drivers breakfast
Red Bull

Red Bull

Category vision video
FrieslandCampina

FrieslandCampina

3D animation for the dairy category